Digital Young Creators (DYC) is a DMAP initiative that helps grow young digital talent. It is a bootcamp slash competition, which comes with learning sessions and mentoring breakouts from the country’s creative captains, marketing masters, and digital leaders.

This year, it’s better than ever! DMAP brings you - SARI-SARI DYC 2025, the ultimate celebration of young digital talents. Just like a sari-sari store curates a mix of everyday essentials, trending snacks, and unexpected finds, SARI-SARI DYC 2025 celebrates creation in all its forms – a melting pot of diverse ideas, innovations, culture, and all kinds of digital makers. In a bootcamp that features that country’s top creatives, innovators, and creators.

After the bootcamp, the creators will compete for a chance to represent the country to international festivals. SARI-SARI DYC 2025 features two competitions: The DYC x Young Lotus Competition for young creators 30 and below and the DYC x SXSW Innova Competition for creators 30-40 yo. The winners will represent the Philippines to Adfest Young Lotus 2026 in Pattaya, Thailand and SXSW 2026 Austin, Texas respectively.