Member Spotlight: AVYAN GLOBAL

As part of our Member Spotlight series, AVYAN GLOBAL explores how AI is changing the way consumers discover and evaluate brands. As search shifts from traditional rankings to AI-generated answers, Avyan unpacks the growing role of Generative Engine Optimization (GEO) and what brands can do to strengthen their visibility across platforms like ChatGPT, Google AI Overviews, and other AI engines.

What Does AI Say When Someone Asks About Your Brand?

Think about the last time you needed a recommendation. Did you type it into Google and scroll through the usual list of links, or did you ask ChatGPT, glance at the AI Overview on top of Google, or run the question through Gemini? If it was the latter, your customers are doing exactly the same thing, and your marketing needs to catch up.

Why you can’t ignore GEO any longer

Google AI Overviews now appear on roughly half of all searches, coverage has grown sharply in the past year, and Google says they reach more than 2 billion users a month. When an Overview is present, organic click-through rates drop by 34% to 61%. Six in ten searches now end without a click to any website.

Search is no longer a ranking contest; it is a citation contest. Being mentioned inside the AI answer is the new page one, and it pays: brands cited in AI Overviews earn 35% more organic clicks and 91% more paid clicks than brands that are not.

This is what Generative Engine Optimization (GEO) addresses. Also called AEO or LLM SEO, GEO is SEO for the AI era. Instead of optimizing pages to rank in a list, you structure and distribute content so that large language models trust it enough to build it into their answers.

Early movers in the Philippines are pulling ahead

Filipinos are among the heaviest AI adopters in the region. Among affluent Filipinos, 44.5% already use ChatGPT for professional and analytical tasks, an index of 247 against the general population. Your highest-value customers are asking AI first.

The competition has noticed. When AVYAN ran 120 banking prompts across Google AI Overview, ChatGPT and Perplexity for a leading Philippine bank, the two market leaders appeared in 59% and 48% of answers; the client surfaced in only 16%. Facebook, YouTube and Reddit were among the most referenced sources, ahead of most bank websites. The visibility gap between early movers and everyone else is widening every month, and it is now measurable.

How AVYAN gets you into the answer

AVYAN’s GEO practice runs an end-to-end workflow that pairs AI with a human in the middle:
1. DIAGNOSE. A prompt visibility audit across the top three LLMs, benchmarked against your competitors, plus a website tech audit.
2. GENERATE ONSITE CONTENT. Structured articles built on E-E-A-T (Experience, Expertise, Authoritativeness and Trustworthiness, the quality signals Google and LLMs use to decide which sources to cite), with quick answers, FAQs and comparison tables, written in your brand voice.
3. GENERATE OFFSITE CONTENT.LinkedIn articles and other channels that LLMs increasingly cite.
4. OPERATIONALIZE. A monthly audit-to-publish cycle that tracks new KPIs: Share of Model, prevalence in AI Overviews, branded search volume and LLM referral traffic.

Same layout as version 2: an orange "Owned narrative" column (what you can optimize) and a peach "External narrative" column (what you can infl uence) both point by arrow to a black block reading "AI engines weigh both: the AI answer about you," with a row beneath describing how Avyan works on each side. Between the two arrows, standing on top of the AI answer block, is a black-and-white ink illustration of a mouse hoisting a heavy barbell overhead, representing the effort of managing both narratives. The mouse illustration is decorative; it adds no information not present in the text.

Why AVYAN

Avyan is already running GEO for clients in banking, insurance, pharmaceuticals and events across the Philippines and Singapore, and it does not stop at the audit. The same team produces the content that closes the gaps the audit identifies, from onsite articles to LinkedIn pieces, so findings become published assets rather than a report on a shelf. Avyan’s GEO platform gives clients transparent, repeatable measurement, and its engineers can automate the last mile straight into your CMS. As a partner of DEPT, now OpenAI’s paid media agency, Avyan also has a clear line of sight into what comes next: advertising inside the AI answer itself.

GEO is one capability inside a much wider offer. Avyan Global is a full-service agency of marketers and engineers serving Southeast Asia and AMENA. It runs brand, creative, content and performance media, including AI creative automation that produces thousands of on-brand assets at a fraction of traditional cost, and it builds the technology underneath: websites and apps, headless CMS and DXP, ecommerce, cloud and data engineering, and custom AI. Its insight work pairs data and AI with psychology and research to decode real customer behavior. That is why Avyan’s GEO work goes further than most: the same people who find the gap can build the content, the platform and the pipeline that close it.

Your next step

Find out where your brand stands before your competitors do. Request a complimentary GEO Topline Scan from Avyan at info.ph@avyan.global.

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