Resource Hub
Explore downloadable resources to support your learning, work, and participation in the digital marketing industry.
Advertising Standards Council Documents
Access important ASC guidelines and references in responsible advertising.
Boomerang Into the Future Report
Download the latest insights and analyses on Boomerang-winning digital marketing work.
2025 BiTF
CreativityInnovation
A comprehensive review of Boomerang Awards data, revealing three major shifts—storytelling mastery, phygital engagement, and deeper data use—supported by case studies, panel insights, and trends guiding marketers toward future success.
11/27/2025
Download2024 BiTF
PhygitalStorytelling
A forward-looking analysis of Philippine digital marketing trends, highlighting creativity, phygital innovation, AI’s expanding role, and the cultural insights shaping award-winning campaigns and future-ready brand strategies.
11/26/2024
DownloadDigital Measurement Board Insights
Get in-depth analyses of industry metrics and trends that drive the digital marketing landscape.
2022 DMB Digital Culture White Paper – Transforming Digital Culture in the Philippines
Digital CultureDigital Maturity
No description available
11/18/2025
Log in to DownloadMarch 2025 – The Rise of eComm Ad Formats
Commerce MarketingDigital Media
No description available
11/18/2025
Log in to DownloadApril 2025 – Architechting the Future of Marketing
Marketing AIMarketing Leadership
No description available
11/18/2025
Log in to DownloadJune 2025 (Part 1) – The Future of Hyper-Personalized Creativity in the Age of AI
AI CreativityAI Governance
No description available
11/18/2025
Log in to DownloadJune 2025 (Part 2) – Generative AI’s Impact on Digital Marketing
GenAI MarketingMarketing Trends
No description available
11/18/2025
Log in to DownloadJuly 2025 – From Data to Dominance
Data MarketingMarketing Trends
No description available
11/18/2025
Log in to DownloadSeptember 2025 – A Connected Archipelago: Decoding Digital Behaviors Across the Philippines
Consumer InsightsMedia Behavior
No description available
11/18/2025
Log in to DownloadOctober 2025 – The 95% Solution: How Behavioural AI Reads the Minds Customers Don’t Know They Have
Behavioral AIBehavioral Insights
No description available
11/18/2025
Log in to DownloadNext Monday Podcasts
Hear all sides of digital industry issues from various subject matter experts and industry leaders.
Brand Experience, Situationships, & Other Love Stories
Brand StoriesStorytelling
Global Creative Specialist of Lego Nino Gupana shares with Leland Lim how love stories can be used as a creative device to talk about the I'm
11/27/2025
ListenIt\\\'s Not You, It\\\'s I: Moving the Discussion of Marketing in the Age of AI
Human-Centric AIInclusive Leadership
Unilever Beauty & Wellbeing Head of Marketing Dennis Perez discusses how to understand the future of marketing by putting culture at the center through AI with Leland Lim.
11/27/2025
ListenDigital Measurement Board 3: from Dashboard to Boardroom
Data StrategyData Storytelling
Marketers face dashboards with conflicting numbers. Learn to simplify complexity, build trust, and present actionable insights leadership can act on, aligning data into one credible narrative.
11/27/2025
ListenDigital Measurement Board 2: Attribution: The Debate that Never Ends
PerformancePerformance Measurement
Attribution debates abound offline, digital, brand teams all claim credit. This episode shares frameworks to navigate tensions, balance perspectives, and use attribution as a decision-making tool.
11/27/2025
ListenDigital Measurement Board 1: Dueling Dashboards
Data StrategyData Integration
Fragmented dashboards create confusion and mistrust. Learn strategies to reconcile conflicting reports, focus on what matters, and tell a clear, aligned story that drives action for brands.
11/27/2025
ListenSari Sari 10: The Borderless Creativity of Pinoy Expats
Creative TalentFilipino Talent
Filipino creatives share experiences working globally from first briefs to multicultural collaboration and insights on creating online experiences that resonate worldwide while staying proudly Pinoy.
11/27/2025
ListenSari Sari 9: The Leap of Faith
Startup MindsetEntrepreneurship
Startup founders discuss taking the first big step, differentiating creatively, and navigating breakthrough moments, offering a deep dive into the challenges and realities of building a digital business.
11/27/2025
ListenSari Sari 8: The Kindness of Online Difference Makers
Digital CultureInclusive Storytelling
Learn how creativity can make the web safer and more positive. Experts share campaigns and small acts of kindness that leave a meaningful impact, showing how digital work can do good.
11/27/2025
ListenSari Sari 7: The Uniqueness and Vision of Audiovisual Experts
Creative AudioProduction Craft
Digital creatives share tips on keeping work sharp, original, and truly engaging, from sound to visual mediums, offering practical insights for sustaining creativity across digital channels.
11/27/2025
ListenSari Sari 6: The Creative Commitment of Content Creators
Creator StrategyInfluencer Marketing
Creative marketers share practical tips and insights on staying inventive in campaigns, leveraging strategy, storytelling, and collaboration to produce standout digital work consistently.
11/27/2025
ListenSari Sari 5: The Make-It-Happen Pivoting of Prod
Creator StrategyProduction Innovation
Insights from young digital advertising competitions, including tips, tricks, and stories from winners, reveal what works, what resonates, and how to succeed in fast-paced creative contests.
11/27/2025
ListenSari Sari 4: The Power of Agency People Who Creativity Can\\\'t Live Without
Agency CultureTalent & Leadership
Digital creatives share tips on keeping work sharp, original, and truly engaging, from sound to visual mediums, offering practical insights for sustaining creativity across digital channels.
11/27/2025
ListenReady to level up your digital marketing game?
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