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IMMAP Academy and Certified Digital Marketer to gather 1,000+ graduating university students

a FREE Digital Marketing Masterclass


Last call to join FREE masterclass sessions August 12 to September 9, 2023

[Manila, Aug 4 2023]. Internet and Mobile Marketing Association of the Philippines (IMMAP), the Philippine's leading association powered by a collective of "forward tinkerers" who are shaping the future of digital marketing in the country, together with Certified Digital Marketer (CDM), the trusted digital education partner of global brands in APAC, aim to increase knowledge and skills of university students in the Philippines on: digital marketing, social media marketing, e-commerce fundamentals, content marketing, and digital media & creative execution.


To kickoff this August 5, the IMMAP Academy Saturday Masterclass on CDM Digital Marketing Fundamentals, a FREE 5-week intensive digital marketing program that aims to train and certify university students with digital foundations needed for the modern workforce, will gather over 1,000 graduating students from 50+ universities nationwide. After completing the classes, they will undergo a certification exam, mentorship program, virtual internship meetup and get matched with an internship program in February 2024. With this initiative, the partnership aims to help bridge opportunities for young fresh graduates to break into the media and creative industries that are increasingly more and more becoming DIGITAL.


“We are thrilled to launch IMMAP Academy this year, an initiative aimed at equipping the youth who are aspiring digital and tech experts with the skills and knowledge they need to thrive in today's competitive workforce. With an enhanced learning curriculum and an exciting opportunity to connect graduating students to potential internship employers, we are proud to be at the forefront of shaping the future of digital and technology related education,” says Client Partner of Spotify Philippines and Co-chair of IMMAP Academy, Kit Ramos Disini. “In collaboration with Certified Digital Marketer (CDM), the entire IMMAP Education committee has worked tirelessly to develop a comprehensive program that encompasses all aspects of digital and tech. From social media management and content creation to search engine optimization and data analytics, our curriculum this year is designed to provide students with a well-rounded education that prepares them for success in this ever-evolving landscape. What sets IMMAP Academy apart is our commitment to not only imparting knowledge but also providing real-world experience through internships. We believe that hands-on training is crucial for students' growth and development, which is why we are tapping into our strong pool of IMMAP organization members who are mostly leading and sought after employers in the industry. This unique opportunity allows our certified learners to apply their newfound skills in a professional setting, gaining invaluable practical experience while also building their networks.”


Co-presenting this youth initiative is Grab, the leading superapp, joins this year's IMMAP Academy Masterclass as a sponsor, as part of its mission to empower Filipinos by equipping them with tools and opportunities to participate in the rising digital economy. The event is also made possible by McDonald’s Philippines, together with community partners Ad Standards Council, Mapua Malayan Digital College and Coca - Cola Philippines.


The students can expect to learn from the best in the industry as the masterclass features experts like Shayne Madamba (Chief Digital Officer, Havas Media Ortega), Jeano Cruz (Head of Social, GIGIL), Jason Cruz (Head of Global, Content Strategy, Shell Eco-marathon), Kara Gengania - E-Commerce Lead (PH), Coca-Cola Far East Ltd. Philippines and Manny Gonzales (Head of Consulting and Strategy Director, Ogilvy Philippines)


“We are very excited about this partnership with IMMAP Academy as we bring industry-vetted CDM Programs and its network of experts to our next generation of talents as they prepare to embark on their careers. We hope that with these classes, mentorship and internship programs, we have provided venues to sharpen their digital know-how to support the industry in need of skilled talents ," says Chief Marketing Officer and Managing Partner of Certified Digital Marketer (CDM), Katz Lobregat Enriquez. "This 2023, we have introduced new topics across digital marketing disciplines to support different career tracks in content marketing, social media, analytics amongst others.”



With the rapidly increasing demand for digital skills amongst local talents, the partnership continues to elevate its offering to enable digital transformation excellence.


To learn more about IMMAP, visit www.immap.com.ph


To learn more about CDM’s Digital Marketing Fundamentals Program and its instructional designed custom programs, visit www.cdm.ph.

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